It is based on the neuroscientific principles of performance:
People always act congruently with the way the world occurs for them. In other words, their actions always align with their perceptions of the world.
- The way the world occurs for people happens in language. In other words, people’s perceptions are a result of how they talk to themselves and others about the world.
- Future language transforms current state. In other words, what you believe about the future determines your current mood.